For my final project of my Master’s degree I looked at internet memes and explored methods of representing them through analog mediums. I created an archive of memes which demonstrated the huge number of memes confirmed by KnowYourMeme.com. The idea of containing all these memes in ambiguous boxes conveyed how an outsider unused to internet culture would view these items. Some of the boxes also physically moved (with the help of an Arduino) or played sounds to inspire further curiosity from the viewer. The boxes were arranged by category in piles, encouraging the viewer to walk through the maze of packaging and immerse themselves amongst the ‘organized chaos’.